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Insights / Marketing Analytics

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Three Solutions to Consider When Google Campaign Manager (GCM) Offline Reports Go Away

by Paul Cote, Sep 15, 2023

Google recently announced that they are beginning to deprecate the offline reporting feature in Google Campaign Manager. What other options do we have?...

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How To Analyze More Than 60 Days Of Floodlight Reporting Data And Visualize in Looker Studio

by Paul Cote, Apr 21, 2023

Google only allows you to view 60 days worth of floodlight data because floodlight tracking is designed to measure the effectiveness of online advertising campaigns in near real-time....

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5 Misconceptions About Google Analytics Universal Analytics Deprecation

by Jenny Jones, Apr 20, 2023

In this post, we'll debunk five of the most common misconceptions about Google Universal Analytics deprecation....

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Automate Paid Search Reports With Campaign Data From Google and Bing, and Conversion Data from Google Analytics

by Paul Cote, Feb 20, 2023

Generate Search Engine Marketing daily refreshed reports to reduce the monthly preparation time....

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Calibrate Analytics is a data analytics company that empowers businesses to take control of their data. Our solutions help companies transform their customer data into actionable insights that increase efficiency and boost revenue. From our full-service platform, Launchpad, to our wide range of custom services, we have the tools and expertise to help you track, visualize, and act on data and take your business to the next level.



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